Social Media Disconnect: Considering the Role of Social Media in Library Marketing Strategies
Computers in Libraries
Abstract: Libraries naturally want to improve their impact and outreach into the communities they serve. Library marketing strategies often include establishing a presence for the library on Facebook, Instagram, and Twitter. However, these platforms do not necessarily align well with many key library values (such as patron privacy, community service, and objective content). Libraries that include a social media component in their marketing strategies should carefully assess expected gains in patron engagement relative to the possible intrusions into patron privacy and other negative characteristics.
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