Dublin, OH - February 23, 2022. Patron Point announced today that the Milwaukee County Federated Library System (MCFLS), in Milwaukee, Wisconsin, has selected its patron engagement platform to support its mission of providing collaborative leadership, advocacy, and support for its member libraries. MCFLS brings high-quality resources and services to empower the capabilities and capacities of the public libraries of Milwaukee County, with the purpose of delivering responsive and innovative library services to all county residents.
MCFLS provides these services to 28 public library locations in the 1,189 square miles within Milwaukee County. Major services provided include library catalog administration, collective purchasing, online resources and databases, consulting services, and continuing education and training for library personnel.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.
