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Co-branding and libraries

Library Journal Digital [December 1, 2000]

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Copyright (c) 2000 Library Journal

Abstract: The common business practice of co-branding enables an organization to purchase content or service while making it appear as if it were its own.


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Publication Year:2000
Type of Material:Article
Language English
Published in: Library Journal Digital
Issue:December 1, 2000
Publisher:Library Journal
Place of Publication:New York, NY
Notes:Infotech: Digital Libraries~Roy Tennant (roy.tennant@ucop.edu) is Manager, eScholarship Web & Services Design, California Digital Library. He is founder and manager of the electronic discussion lists Web4Lib and Current Cites.
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Online access:http://www.libraryjournal.com/articles/infotech/digitallibraries/20001201_17043.asp
Record Number:8793
Last Update:2012-12-29 14:06:47
Date Created:0000-00-00 00:00:00