Madison, WI (September 29, 2016) - Boopsie, Inc. today released a case study that reveals what drove Reading Public Library to launch a customized mobile app. As the leading mobile platform-as-a-service provider for libraries worldwide has seen with its other public library partners, the ever-rising increase in smartphone ownership has led to a demand for library services to expand onto mobile platforms. This trend extends beyond wealthy households as the Census Bureau reports that 80.9% of those living below poverty level have cell phones.
As one of the most impoverished cities in the country, Reading, PA is unique in that the services and resources its library provides are in many cases the only affordable education and entertainment options for its 88,000 residents. Reading Public Library took this into account and decided to launch a user-friendly mobile app for the many citizens who own a smartphone and may lack transportation to the library's physical branches.
The app, which launched in July 2016, provides easy access to the library's catalog and e-resources as well as their event calendar, locations and my account. Additional features such as BookLook and Barcode Wallet were uniquely developed by Boopsie to give patrons even more reasons to love their library and the app that makes its services just one click away.
"Our Boopsie app allows us to be much more connected to our patrons, particularly when our buildings are closed. With the app, we can be ‘open' 24/7, there for our community whenever and wherever they need us," shared Bronwen Gamble, Director of the Reading Public Library.
"A full 40.5% of Reading citizens live below the federal poverty line," says Mary Casey, Director of Marketing at Boopsie. "These are the people who need the wealth of resources offered through their public library the most and this is the type of library that needs an affordable solution to make a difference in people's lives. We're excited for this chance to help the library make a positive impact and look forward to continuing to help Reading increase the value it offers its community."
To learn more about how libraries work with Boopsie to extend their reach, visit http://boopsie.com. The full case study is available here.
About Reading Public Library
Reading Public Library's mission is to generate a library for the future by meeting the informational, educational, and recreational needs of library consumers today.
Boopsie, Inc. — @Boopsie on Twitter and Facebook — is the industry-leading mobile platform-as-a-service (PaaS) provider for over 4,000 library locations worldwide. Boopsie's apps have been downloaded over 3.5 million times and are used by over 500,000 unique users per month. Boopsie's library-branded mobile apps are affordable, easy to deploy and maintain, and enable libraries of all types and sizes, including academic, corporate, public and special, to quickly acquire new users and increase circulation. Boopsie's mobile apps are fully hosted and maintained by Boopsie's U.S. based customer service organization and are designed for Android, iOS, Kindle Fire and even Blackberry platforms. Boopsie enables 24/7 remote library access via the user's device of choice. Visit Boopsie.com for more information about mobile apps for libraries. In 2015 Boopsie was acquired by Demco, who has 110 years of library experience and offers a full range of supplies, equipment, furniture and software, as well as comprehensive interior design services for libraries and schools nationwide.