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Baker and Taylor announces launch of All-In-One Axis 360 Mobile App

Press Release: Baker and Taylor [June 26, 2015]

Copyright (c) 2015 Baker and Taylor

Abstract: Baker and Taylor, the premier worldwide distributor of digital and print books and entertainment products, announces the release of its all-in-one Axis 360 mobile app, available for download this summer. The Axis 360 app provides Apple, Android and select Kindle mobile users the ability to discover, download and read ebooks or listen to digital audiobooks, within a single application.


CHARLOTTE, N.C., June 26, 2015 Baker & Taylor, the premier worldwide distributor of digital and print books and entertainment products, announces the release of its all-in-one Axis 360 mobile app, available for download this summer. The Axis 360 app provides Apple, Android and select Kindle mobile users the ability to discover, download and read ebooks or listen to digital audiobooks, within a single application.

"We set out to create a next-generation experience that truly delivers simplicity, providing users with the functionality they need to discover and enjoy digital content instantaneously, no matter where they are, in three steps or less," said Amandeep Kochar, EVP Software Products & Services of Baker & Taylor. "To create the optimal, seamless app we aspired for, the process could not be rushed. Baker & Taylor is excited and proud of the end result an all-encompassing design that's intuitive, efficient and accessible to deliver the ultimate reading experience."

Axis 360 app users will enjoy increased functionality and ease-of-use, with one-stop access to digital content from their library. The new app provides single sign on, eliminating the need for Adobe IDs, additional apps and credentials. Users link to their home library, search or browse their favorite topics and enjoy reading or listening within the Axis 360 app. Axis 360 also presents recommendations from the library's collection, based on the user's selection.

Users will no longer need to have Acoustik, Blio or axisReader apps to experience digital audiobooks or ebooks, as all titles will now open directly in the new Axis 360 application. Users will also have access to their bookshelf of borrowed material "My Stuff" seamlessly from all their devices desktop, tablets and smartphones.

Axis 360 is Baker & Taylor's digital media service that provides libraries and schools with a state-of-the-art and visually engaging system for circulating digital books and audiobooks. Library patrons and students will be able to download the free app on iTunes, Google Play and Amazon Appstore. To find out if your local library or school participates, please visit http://axis360.site.baker-taylor.com/FindALibrary.aspx.

About Baker & Taylor

Baker & Taylor, LLC is the premier worldwide distributor of books, digital content and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries, schools and retailers worldwide. Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm. For more information, please visit www.baker-taylor.com. Baker & Taylor, Axis 360, Acoustik and all related logos are trademarks of Baker & Taylor, LLC. Amazon, Kindle, Fire, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. iTunes and all related logos are trademarks of Apple Inc. or its affiliates. Google Play and all related logos are trademarks of Google Inc. or its affiliates. Other company and product names mentioned for identification purposes may be trademarks of their respective owners.

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Publication Year:2015
Type of Material:Press Release
Language English
Issue:June 26, 2015
Publisher:Baker and Taylor
Company: Baker and Taylor
Record Number:20770
Last Update:2015-06-26 11:00:56
Date Created:2015-06-26 11:00:28