As an increasing number Irish Public Libraries use the OverDrive platform to deliver eBooks and eAudio Books to their borrowers (currently 34% of the population have access to this service), Interleaf Technology have partnered with ePubDirect to ensure that libraries are aware of newly-available Irish titles.
This initiative has resulted in increased sales of Irish books to Irish public libraries.
Patrick Crowley, Digital Content Marketing Manager at ePubDirect said "Since entering into a marketing partnership with Interleaf we have seen our publisher sales grow significantly through Irish libraries. This is primarily down to the increased discoverability and merchandising made possible by Interleaf's relationship with Irish libraries. Marketing to libraries is an industry wide challenge and it is a great boost to us and our Irish publisher clients to have the support of Interleaf. Many of our Irish publishers have seen their eBook sales through Irish libraries double this year, resulting in happy publishers and happy authors."
Charles Quain, Director at Interleaf Technology added: "We are delighted to be working with ePubDirect to market Irish ePublications to libraries. This is a relatively simple initiative, creating a monthly newsletter, but it shows how Irish companies working together can quickly respond to the needs of our mutual clients, providing a better environment for both sides of the publisher and consumer equation.
ePubDirect is an award-winning eBook Distribution service providing global digital publishing solutions direct to publishers. Their powerful business intelligence tools, vast market reach and outstanding customer service deliver tangible returns for publishers. They believe that book publishers should be able to manage and distribute their eBooks globally with no barriers, in a cost-effective manner. Their platform allows publishers to instantly extend their reach internationally, increasing sales while simultaneously reducing their costs and workload.
About Interleaf Technology
Interleaf Technology Ltd. are the leading providers of technology solutions to the library market in Ireland. We have experience in Library Management Systems and related technologies spanning over 25 years. Our dedicated support team is committed to providing top class support to all our customers. As well as providing Open Source solutions such as Koha, Evergreen and VuFind, we are agents for 3M security systems, Envisionware PC Reservation and Print Management solutions, OverDrive eBooks and eAudiobooks and BDS MARC records supply.