Phoenix Public Library has used Endeca's technology in a way markedly different from its usage in other libraries. Most implementation of new-generation catalogs or discovery interfaces focuses on the search and delivery of resources in the library's collection. Phoenix Public Library used the Endeca platform to power its entire Web site, producing a unified user experience across all the different services and content resources. This library makes use of two of Endeca's products—Information Access Platform and E-Commerce—to go beyond search and retrieval in the catalog but to also promote library resources in ways similar to the merchandizing techniques seen in an online retail destination.
The library initially implemented its Endeca-based Web presence in 2007 in conjunction with its Carl.X automation system. According to Jessie Haro, Lead User Technology Specialist, Phoenix Public originally acquired the Endeca software through The Library Corporation, but after the third year of use has licensed the software directly from Endeca. The creation of the patron interfaces based on the Endeca platform was accomplished primarily by the library's own development team. While the library has investigated the SOLR-based platforms, it plans to continue with Endeca and has recently increased its investments in this platform to include the eCommerce module.
When the Phoenix Public Library migrated from its Carl.X integrated library system to Polaris in 2007 it was able to make the transition almost entirely transparent since the Endeca presentation layer remained in place with the new system as it was with the old. One of the key requirements for this library in selecting a new ILS was that it offer the application programming interfaces (APIs) needed to support its Endeca implementation.