Boston and Oxford, (August 23, 2011) – Credo Reference (www.credoreference.com), the award-winning online reference service, is pleased to announce that Robert Deutsch has joined the company as Senior Director of Marketing.
Robert Deutsch arrives at Credo after six years with IAC/InterActive Corp, the company behind such powerful properties such as Match.com, Ask.com, CitySearch, Evite and Life123.com,. He was a co-founder of Life123.com, where he created the content and product strategies that propelled that brand into its position in the IAC portfolio. Prior to IAC he had led the marketing operations team at Domania.com, an independent Web site purchased by in 2002 by Primedia Corp and subsequently by LendingTree.com. In his new position at Credo Reference, Robert will be responsible for the strategic planning and execution of marketing strategies around the growth and expansion of Credo's product line.
"I couldn't be more pleased to have someone of Robert's caliber joining our team," commented Carol Helton, Credo Reference VP, Worldwide Sales and Marketing. "Credo Reference has experienced such significant growth over the past year that we really needed someone with a deep knowledge base of website strategy and brand building, as well as extensive web marketing experience, to help position Credo with today's ever more savvy end users. We welcome Robert to the Credo Reference team."
"After years working in the Internet space fighting the so-called "content farms" it is a real joy to be representing Credo's excellent authoritative content and its noble purpose of "fighting for the role of reference. I believe Credo Reference is an exciting company with a brilliant future. I'm looking forward to being part of that trajectory," said Robert Deutsch.
Robert Deutsch is based at the Boston office and reports to Carol Helton, Vice President of Worldwide Sales and Marketing.
Credo Reference has been offering completely customizable, "best-in-class" reference collections for libraries since 2002. With its unique cross-referencing technology, Credo's General Reference service empowers librarians and effortlessly delivers authoritative answers to millions of researchers worldwide. Credo now offers Publisher and Subject Collections which offer libraries deep reference content from highly-regarded publishers. For more, visit http://www.credoreference.com and http://corp.credoreference.com.