Carlsbad, CA – October 18, 2010) Six months ago, EOS International embarked on an aggressive plan to increase their inbound marketing activity using HubSpot software. EOS first focused on content and Search Engine Optimization (SEO) best practices, and then decided to focus on blogging. EOS was able to get their site migrated and up and running quickly and the first lead came in during the first day of going live.
EOS International's marketing team viewed many webinars, videos and documents on HubSpot's site. Knowing the basics for the planning of the project was important: Understanding Search Engine Optimization (SEO), understanding the value of content, understanding the basics of online lead generation, and knowing how moving forward will impact the company site and resources. Once EOS International went live, they started working on their keywords, rankings, content, and ultimately, their lead generation process.
HubSpot's new social media component aggregates a lot of information at the same time from popular social media outlets as well as industry keywords. Currently, EOS International's Facebook, Twitter, LinkedIn and Marketing Blog are integrated into HubSpot's Inbound Marketing tracking system. EOS International's Hubspot Marketing Blog can be viewed at http://info.eosintl.com/blog/
Marketing Manager, David Cheatham states, "HubSpot is great for tracking and improving all of your inbound channels. It enables you to compare your website metrics to competitors and really aligns lead nurturing and sales." We've been using Hubspot for the last few months and it's a great product that is helping us grow our business."
About EOS International
EOS International is a world-class library information and knowledge management software and services provider, with an impressive client base of libraries worldwide. EOS is a client-driven company that has earned top customer satisfaction awards and a nomination for the prestigious Computerworld Smithsonian award. EOS software and services include EOS.Web Express, EOS.Web Enterprise, EOS.Web Academic, EOS.Web Legal, EOS.Web Medical, EOS.Web Digital, EOS e-Library Service) and online content that serve the stringent knowledge and content management needs of corporate, legal, medical, government, academic, digital, and special libraries. EOS International can be found online at www.eosintl.com.