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SEO: Optimizing Library Web Resources for Enhanced Discovery

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Copyright (c) 2009 Information Today

Abstract: Breeding discusses how search engine optimization, or SEO, tunes a website so that its contents are easily retrieved through Google and other search engines and results in higher visibility for the library web presence. Proper use of SEO involves providing the mechanism for search engines to easily discover and index your site. Breeding highlights specific SEO techniques that have been successful for sites that he manages, including Library Technology Guides and the Vanderbilt Television Archive


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Publication Year:2009
Type of Material:Presentation
Language English
Issue:October 27, 2009
Publisher:Information Today
Place of Publication:Monterey, CA
Conference:Internet Librarian 2009
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Record Number:14333
Last Update:2012-12-29 14:06:47
Date Created:2009-10-27 15:18:13