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Follett Software Names Michael Campbell As Director of Marketing

Press Release: Follett [January 22, 2009]

Copyright (c) 2009 Follett

Abstract: Follett Software Company has named Michael Campbell to be its new Director of Marketing, the company has announced. Campbell, an education marketing veteran, will head all aspects of the company’s product marketing, advertising, e-marketing, events and public relations efforts.


January 22, 2009 -- McHenry, IL. Follett Software Company has named Michael Campbell to be its new Director of Marketing, the company has announced. Campbell, an education marketing veteran, will head all aspects of the company’s product marketing, advertising, e-marketing, events and public relations efforts.

"Michael is a seasoned pro in the education industry, and has worked for some of its leading players," according to Follett Software Company President Tom Schenck. "We’re delighted to have his experience and expertise in this critical position," Schenck said.

Campbell joins Follett Software after serving as Vice President and Director of Marketing for Pearson Canada, Canada’s largest educational media publisher with over $250 million in annual sales. He has also served in senior marketing positions with Pearson Education (U.S.), Cengage Learning, and McGraw-Hill.

Campbell received his Bachelor of Business Administration Degree from Southern Arkansas University, where he majored in marketing. He has done additional post-graduate study at Duke University.

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Publication Year:2009
Type of Material:Press Release
Language English
Issue:January 22, 2009
Publisher:Follett
Company: Follett
Subject: Executive appointments
Record Number:13825
Last Update:2015-03-03 08:14:26
Date Created:2009-02-22 06:17:37