January 22, 2009 -- McHenry, IL. Follett Software Company has named Michael Campbell to be its new Director of Marketing, the company has announced. Campbell, an education marketing veteran, will head all aspects of the company’s product marketing, advertising, e-marketing, events and public relations efforts.
"Michael is a seasoned pro in the education industry, and has worked for some of its leading players," according to Follett Software Company President Tom Schenck. "We’re delighted to have his experience and expertise in this critical position," Schenck said.
Campbell joins Follett Software after serving as Vice President and Director of Marketing for Pearson Canada, Canada’s largest educational media publisher with over $250 million in annual sales. He has also served in senior marketing positions with Pearson Education (U.S.), Cengage Learning, and McGraw-Hill.
Campbell received his Bachelor of Business Administration Degree from Southern Arkansas University, where he majored in marketing. He has done additional post-graduate study at Duke University.