January 12, 2009 -- Emeryville, CA. Innovative announced today the launch of a new corporate identity that includes a new logo and corporate color palette. This new look extends the graphic themes of the new corporate website launched in the Summer of 2008 (http://www.iii.com). Innovative is also launching a new corporate campaign, Get There, which embodies the promise the company makes to help libraries meet their most pressing technology challenges. Get There will emphasize a series of vignettes that illustrate how customer libraries are succeeding with Innovative products and services.
"Our goal was to update our corporate identity to reflect how much the company has changed from the time the last identity was launched over seven years ago. Today, Innovative offers products and services that extend well beyond traditional library services and we're continually moving the company in a direction to better serve libraries' needs," says Vice President of Marketing Gene Shimshock. "With Get There, we want to express that lnnovative libraries are providing a wide range of leading-edge, sophisticated services with our products—and they are doing it simply and reliably, no matter what level of technical resources they might have."
The new, print- or internet-ready logo is available by writing firstname.lastname@example.org.
About Innovative Interfaces
Innovative Interfaces (www.iii.com) dedicates its energies to meeting the needs of libraries and the challenges of library automation. The company has fulfilled this mission with first-rate services and products such as the Millennium integrated library platform, INN-Reach resource sharing, Electronic Resource Management, and the Encore discovery services platform. Today, thousands of libraries of all types in over 40 countries rely on Innovative's products, services, and support. The company is located in Emeryville, California with offices around the world.