SAN FRANCISCO--(BUSINESS WIRE)--MuseGlobal, provider of award-winning content integration platforms worldwide, today announced the appointment of John Thomas Gensch to senior vice president and chief revenue officer. An established leader, having served more than 18 years in sales and marketing roles for Fortune 500 companies, Gensch brings extensive experience in driving sustainable, scalable revenue generation to his role on the MuseGlobal executive team. With proven abilities in identifying, generating and capturing revenue-building opportunities in the online media industry, Gensch will be instrumental in accelerating worldwide growth for MuseGlobal through the development of key distribution partnerships.
Gensch joins MuseGlobal from Cygnus Business Media, a Wisconsin-based business to business publisher of more than 60 magazines, trade publications and business journals and more than 50 websites, where he served as chief growth officer. In this role, Gensch led a corporate-wide effort across multiple business units to build alternative revenue streams, develop webinars for the sales program, cultivate relationships with major advertising agencies and create sales revenue programs for more than 100 employees, generating more than $97 million in annual revenue. Genschís accomplishments include growing telesales, raising sales productivity and developing new B2B advertising channels.
Prior to Cygnus, Gensch held senior management positions for a variety of successful Web-based consumer businesses and Fortune 500 clients including Knovel Corporation, Teleknowledge, Payment One, Support soft and NewsEDGE.
"Expanding MuseGlobalís range of strategic OEM partners through Thomas Genschís proven account acquisition skills is helping MuseGlobal to enhance their market positioning as a leader in delivering rapidly implemented content integration solutions," said John Blossom, president and senior analyst for Shore Communications Inc., a leading content industry research and consulting firm. "MuseGlobalís highly scalable technology can accelerate the integration of thousands of different types of content sources into any network-enabled application, a 'must-have' requirement for many enterprise and media content service providers today. MuseGlobal is a key company to watch as these providers seek out the most reliable and well-organized access to the broadest array of content sources."
"Tom brings with him a notable combination of sales and marketing leadership and a proven ability to drive revenue growth through the development of new business opportunities," said Kate Noerr, CEO, MuseGlobal. "He is a great asset to our management team and will be instrumental in helping MuseGlobal capitalize on the surge in demand for information and reach its next level of growth in 2008."
"I am thrilled to be joining MuseGlobal at a time when the company is positioned for explosive growth in the market," said John Thomas Gensch, senior vice president and chief revenue officer, MuseGlobal. "MuseGlobalís unique technology can deliver impressive results for content, media and enterprise companies and I look forward to developing new partnerships that will bring this technology to market."
Gensch holds a Bachelor of Science degree from Bryant University in Smithfield, R.I.
About MuseGlobal, Inc.
For more than a decade, MuseGlobal has been the world leader in rapidly delivering content connector software to ISV, OEM and system-integrator partners. With access to more than 5,000 content connectors, MuseGlobal partners can deliver unified sources of business-critical, searchable content to customers more quickly and reliably than any custom-built or commercial solution on the market. MuseGlobal eliminates the significant time and costs associated with custom-connector development allowing partners to increase profit margins and focus on more critical project development. MuseGlobal currently partners with and/or enhances platforms from Google, Oracle and dozens of other large software providers. For more information on MuseGlobal software and its partners, please visit http://www.museglobal.com.