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New Director of Marketing joins Innovative

Press Release: Innovative Interfaces, Inc. [January 7, 2004]

Copyright (c) 2004 Innovative Interfaces, Inc.

Abstract: Innovative Interfaces announced that Gene Shimshock has joined the company as Director of Marketing. In this role, Shimshock will be responsible for all marketing communications as well as advertising, trade shows, and press relations.


Emeryville, CA — Innovative Interfaces, the world's leading provider of Web-powered, Java-based automated library systems, announced today that Gene Shimshock has joined the company as Director of Marketing. In this role, Shimshock will be responsible for all marketing communications as well as advertising, trade shows, and press relations.

Shimshock is an information- and Internet-industry veteran with over 25 years of experience in corporate and product marketing. Shimshock's previous library marketing experience includes senior marketing roles at Information Access Company, now part of the Gale Group. He has also held executive product marketing and management positions at Knight-Ridder Financial Information and Netcom. Shimshock holds a Master's Degree in Financial Management.

“We are very excited about having someone of Gene's caliber join us,” said Leslie Straus, Vice President of Worldwide Sales for Innovative. “He will be working with Product Management and Sales to ensure that we communicate effectively to the marketplace. In addition, Gene's experience in strategic planning and positioning will be invaluable.” Shimshock will report directly to Straus and work in the corporate offices in Emeryville, California.

Shimshock states, “I am very impressed with Innovative's strong foundation of customer partnership, its market-leading position, and the quality and experience of the management team. This is a real opportunity to build an equally impressive marketing program to support all of the great things going on at this company.”

About Innovative

Celebrating 25 years of partnership with the library community, Innovative Interfaces (www.iii.com) is the leader in providing Web-powered, Java-based automated library systems. Its flagship product offering, Millennium is an acknowledged market leader installed in thousands of libraries in 39 countries around the world. The company is headquartered in Emeryville, California, with offices in Australia, Canada, France, Hong Kong, Korea, Portugal, Spain, Sweden, Taiwan, Thailand, and the United Kingdom.

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Publication Year:2004
Type of Material:Press Release
Language English
Issue:January 7, 2004
Publisher:Innovative Interfaces, Inc.
Place of Publication:Emeryville, CA
Company: Innovative Interfaces, Inc.
Subject: Executive appointments
Record Number:10697
Last Update:2012-12-29 14:06:47
Date Created:0000-00-00 00:00:00