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Polls in the media: content, credibility, and consequences

Public Opinion Quarterly [Winter 1980]


Copyright (c) 1980

Abstract: Polls appearing in the New York Times and on the CBS and NBC evening news programs for three years are categorized, their treatment by the media dissected, and their possible political implications analyzed.

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Publication Year:1980
Type of Material:Article
Language English
Published in: Public Opinion Quarterly
Publication Info:Volume 44 Number 4
Issue:Winter 1980
Notes:See p. 498: Through 1975, the Vanderbilt Television News Index listed television news polls under the heading “Polls – Opinion.” This enabled us to compile a complete list of the polls mentioned on every weeknight and some weekends during the years 1973 and 1975. Beginning in 1976, however, the index lists polls by pollster only. Because of this change, we may have missed a few of the more obscure polls of 1977. There were two other problems: the individual abstracts differed in style and content because of a variety of indexers; and we were not able to determine from the abstract the relevance or use of the poll in the news story. This meant we had to request videotapes of all the poll stories mentioned. We certainly want to express our appreciation to the staff of the Vanderbilt Television News Archive for their unswervingly helpful responses to our many requests.
Subject: Vanderbilt Television News Archive -- Research Use
Record Number:10150
Last Update:2012-12-29 14:06:47
Date Created:0000-00-00 00:00:00