Explaining presidential approval: the significance of issue salience
American Journal of Political Science
Edwards, George C III~Mitchell, William~Welch, Reed;
Copyright (c) 1995
Abstract: An issue must be salient to people, and people must evaluate the president in terms of his performance regarding it, for it to have a significant influence on evaluations of the president. Content analysis of media coverage of issues indicates that issues vary over time in their salience to the public and in their impact on presidential approval.