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Setting the polling agenda for the issue of AIDS

Public Opinion Quarterly [Fall 1989]

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Copyright (c) 1989

Abstract: A research study focused on the polling agenda for the issue of AIDS from 1981 to 1987. Results showed that the mass media agenda set the polling agenda for the issue of AIDS, and the way in which the issue of AIDS was portrayed in the mass media influenced the way in which survey questions addressed the issue of AIDS.


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Publication Year:1989
Type of Material:Article
Language English
Published in: Public Opinion Quarterly
Publication Info:Volume 53 Number 3
Issue:Fall 1989
Page(s):302-329
Place of Publication:Chicago
Notes:From the section "Operationalizing the Mass Media Agenda:" To represent the mass media agenda for the issue of AIDS, all news stories about AIDS from June 1981 (the first news story about AIDS appeared on 5 June 1981) through June 1987 were counted if (1) they were broadcast on the network evening news programs of ABC, or NBC (these data were obtained from the Vanderbilt Television News Archives) or (2) if they appeared in the Washington Post (indexed through University Microfilms International) and the New York Times (from the New York Times Index)
Subject: Vanderbilt Television News Archive -- Research Use
ISSN:0033362X
Record Number:10079
Last Update:2012-12-29 14:06:47
Date Created:0000-00-00 00:00:00