IOP Publishing (IOPP) and Baidu Scholar, a Chinese academic search engine, have formed a partnership to integrate IOPP's academic resources onto the Baidu platform. The partnership makes it easier for researchers to find and access IOPP's content via Baidu's convenient and user-friendly platform.

Baidu Scholar will label IOPP journals with an "official certification mark" to help promote the journal brand and improve the search quality for Chinese scholars. It also includes an ‘online submission' button, providing researchers with a seamless ‘one-click submission' option that easily submits their work to the platform.

Emmie Yang, Head of Publishing, APAC at IOP Publishing, said: "This partnership underlines IOPP's commitment to provide excellent and localised publishing services in China. Fully certifying IOPP journals on the Baidu platform will bring assurance to readers of our journals' authenticity and increased visibility for our authors and their work."

IOPP has joined more than 1.2 million academic sites on Baidu Scholar, providing nearly three billion services to tens of millions of academic users each year.