Dublin, OH -- March 27, 2023. Patron Point today announced it has launched the Marketing Masterclass for Public Libraries, an online training series produced and presented by library marketing expert Cordelia Anderson.

The Masterclass is a pre-recorded series of 7 videos and is available through the Niche Academy learning management platform where learners can move at their own pace, pause, rewind and return to any of the sessions.

The training is offered to all public libraries regardless of if they subscribe to Patron Point's marketing automation platform or not. Patron Point customers receive one complimentary seat with their subscriptions.

Ian Downie, CEO, Patron Point commented, "Public libraries around the world are making big strides in their marketing to engage their communities. Our customers tell us that many of their staff have little or no professional training in marketing and so we developed the Masterclass to upskill their staff and empower their teams to produce more effective marketing."

Cordelia Anderson, Owner of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results, added, "I truly enjoyed collaborating with the Patron Point team on the Marketing Masterclass. The series is based on practical examples of marketing in libraries and my hope is that it will provide a greater understanding of how library marketing works, along with practical strategies that libraries can implement immediately."

Participants who complete the program will receive a Certificate of Completion. Downie added, "Our hope is that this program will ‘raise the bar' with library marketing." We're in discussion with several State Libraries and library organizations who are considering offering continuing education credit for the program."

The Masterclass is available on a per-seat subscription through the company's website at www.patronpoint.com/masterclass.

For more information, contact masterclass@patronpoint.com

About Cordelia Anderson Consulting

Cordelia Anderson Consulting was founded in 2018 with a mission to provide marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

Cordelia is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

You can visit Cordelia's website at cordeliaandersonapr.com