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Press Release: Unique Management Services [September 21, 2021]

Dearborn Public Library goes live on Unique's MessageBee Platform

2021-09-21. Unique is proud to announce that Dearborn Public Library has implemented MessageBee to enhance its circulation communications. In the first major change since email notifications launched, patrons now receive branded notifications that support the library's overall marketing efforts. Dedicated space in each notice provides the opportunity for patrons to learn more about relevant services. Staff now have detailed reporting expected with modern notification tools.

We're already seeing an impressive number of click-throughs showing patrons are using the email notices to find their way back to our website and account login as well connecting on social media.  I'm happy to finally improve Horizon email notices, this has been high on my to-do list for a long time.

-Mark Hancock – Dearborn Public Library – Library Systems Manager

MessageBee provides substantial improvements to the plain text notifications sent by most libraries. The modern, responsively designed communications MessageBee provides allows Dearborn Public Library to better inform and connect with patrons with minimal upkeep. DPL will be able to show their communication efforts paying off through more active borrowers. We're excited to see this implement completed.

-Michael Kuhr – Unique Management Services – Director of Content and Development

About Dearborn Public Library:

Dearborn Public Library is a city-operated, three-branch library serving the residents of Dearborn, MI. Known for their beautiful spaces, extensive collections, and friendly staff, DPL encourages their residents to Start Here and Go Anywhere. Learn more at www.dearbornlibrary.org.

About Unique Management Services:

Unique Management Services is the preferred patron communication partner for nearly 2,000 library systems worldwide. Initially known for their Material Recovery program (which has returned over $1 Billion to library systems), Unique now provides communication resources for all aspects of communicating with library patrons and prospective patrons.


Summary: Unique announced that Dearborn Public Library has implemented MessageBee to enhance its circulation communications. In the first major change since email notifications launched, patrons now receive branded notifications that support the library's overall marketing efforts. Dedicated space in each notice provides the opportunity for patrons to learn more about relevant services. Staff now have detailed reporting expected with modern notification tools.
Publication Year:2021
Type of Material:Press Release
LanguageEnglish
Date Issued:September 21, 2021
Publisher:Unique Management Services
Company: Unique Management Services
Products: MessageBee
Libraries: Dearborn Public Library
Permalink: https://librarytechnology.org/pr/28603/dearborn-public-library-goes-live-on-uniques-messagebee-platform

DocumentID: 28603 views: 106 Created: 2023-03-10 09:44:04 Last Modified: 2024-08-29 20:30:27.