Dublin, OH -- November 9th, 2022. Patron Point announced today that North Yorkshire County Council in the UK has chosen Patron Point to help improve communications and engagement with its library patrons, raising awareness of its resources to support individuals and communities to thrive and prosper.

North Yorkshire Libraries works with its communities to serve a population of over 602,600 residents across 43 library branches, with a collection containing over 690,000 print materials and circulating more than 2.6 million items per year. It also has an extensive digital service with online reference resources, ebooks, emagazines, and eaudiobooks,

The library service offers many events and opportunities to its patrons to support reading for pleasure, access to information, digital literacy, and wider community health and well-being, all provided in safe and accessible spaces and online.

About Patron Point

Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.