Dublin, OH -- October 12, 2022. Patron Point announced today that East Central Regional Library (ECRL), in Cambridge, Minnesota, has selected its patron engagement platform to support its mission of strengthening, connecting, and supporting its community with "so much more than books."
East Central Regional Library serves a population of over 184,000 residents of Aitkin, Chisago, Isanti, Kanabec, Mille Lacs, and Pine Counties in Minnesota. With a collection containing over 284,000 print and electronic materials, they circulate more than 685,000 items annually. East Central Regional Library is a consolidated regional library system serving East Central Minnesota. ECRL operates fourteen branch locations and an outreach service. It offers various services, including virtual homework help, resume assistance, genealogy, and family history research, test proctoring, and reservable meeting spaces.
The Library offers patrons an expansive events calendar that features book clubs, storytimes, crafts, a teen club, and technology tutoring. Library Patrons can also obtain free Minnesota State Park passes good for seven days at a time at any of Minnesota's beautiful state parks.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.