Dublin, OH - June 24, 2022. Patron Point announced today that Rockford Public Library has selected its patron relationship management system to support the Library's marketing efforts. In particular, the library has identified a priority in streamlining patron registration and card renewal and has plans to use Patron Point in support of Rockford's mission to educate, inform, entertain, and culturally enrich the people of their community.

Rockford Public Library serves a population of over 152,000 residents, with a collection containing over 445,012 print materials as well as ebooks and audiobooks. It circulates a total of more than 1.5 million items per year. Rockford Public Library offers a variety of services including technology events, classes for both children and adults, and learning and scholarship resources.

Rockford Public Library offers patrons digital storytimes, downloadable books and music, and weekly events in multiple languages.

About Patron Point

Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.