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Press Release: Patron Point [June 9, 2022]

Patron Point advances notices communications with automated reading recommendations feature

Dublin, OH - June 9, 2022. Patron Point announced today that it has enhanced its library notices offerings with the addition of a "reading recommendations" feature. With this new development Patron Point has taken a standard operational communication method and transformed it into an engaging marketing tool that will help drive library circulation.

Patron Point libraries currently use its Notices offering to transform their boring text-based notices into beautiful, branded, HTML-based communications automatically raising awareness of upcoming events and programming, fundraising, and other cross-promotion marketing activities.

With this latest enhancement, libraries can offer title suggestions of similar subject areas to those materials included in their "holds ready" and courtesy notices. All recommended titles will be based on the library's holdings and both jacket art and reviews are displayed in a simple, yet elegant format. By clicking on the jacket art, patrons will be taken directly into the catalog to place a hold or browse to other material.

Ted Fons, Vice President Technology at Patron Point commented, "our notices solution offers a modern approach to engaging a library's most active patrons. This enhancement takes notices a step further and can help drive circulation by making highly relevant and timely, personalized reading recommendations at the moment when a patron is most engaged: when checking a hold update or what might be coming due. What's more, the recommendation service is totally automated and requires no day-to-day staff support."

This enhancement is included with the Patron Point Recommends optional service which requires an additional subscription fee. Subscribers to Recommends will receive this feature at no additional cost.

About Patron Point

Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.

About Patron Point Recommends

Patron Point Recommends delivers attractive, personalized, curated reading recommendation newsletters directly to your patrons' inboxes, driving use of your collections and directly increasing patron engagement.

The newsletters can either be automated recommendations in a range of subject areas or staff can quickly build their own newsletters and promote titles of their choosing.

Importantly the service is linked in real-time to the library catalog and aligned with the library's holdings.


Summary: Patron Point announced that it has enhanced its library notices offerings with the addition of a reading recommendations feature. With this new development Patron Point has taken a standard operational communication method and transformed it into an engaging marketing tool that will help drive library circulation.
Publication Year:2022
Type of Material:Press Release
LanguageEnglish
Date Issued:June 9, 2022
Publisher:Patron Point
Company:
Company: Patron Point
Products: Patron Point
Subject: Product announcements
Permalink: https://librarytechnology.org/pr/27370/patron-point-advances-notices-communications-with-automated-reading-recommendations-feature

LTG Bibliography Record number: 27370. Created: 2022-06-09 08:38:57; Last Modified: 2022-06-30 10:46:32.