Patron Point announced today that the Jersey City Free Public Library, New Jersey, has selected our patron engagement platform to support the Library's strategic goal for community engagement driven by a comprehensive marketing, communications and outreach plan.
The Jersey City Free Public Library is the largest municipal library in the State of New Jersey, serving one of the most diverse cities in the country, comprising the Priscilla Gardner Main Library, nine branches, and a Bookmobile The Library meets the needs of the community by providing a wide array of programming and resources and access to a broad range of print, digital, and audiovisual collections. The Library has been a cornerstone of Jersey City's growing and changing community for more than 120 years.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.