Dublin, OH - April 1, 2022. Patron Point announced today that Milton Public Library (MPL) in Milton, Ontario, has selected its patron engagement platform to support its mission of empowering the community to: Read. Learn. Create. Connect.

Serving one of the fastest-growing municipalities in North America, Milton Public Library (MPL) is a multi-award winning public library focused on innovation and service excellence. The Library's updated service delivery model is founded on community-led concepts and partnerships and has been highly effective, to the point that MPL now has the highest rate of active cardholders of any large Canadian library (68% of residents are active members!).

About Patron Point

Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.