Dublin, OH - March 18, 2022 - Patron Point announced today that Lexington Public Library, in Lexington, Kentucky, has selected its patron engagement platform to support its mission to connect people, inspire ideas and transform lives and will launch the service later this year.
The library serves a merged city-county jurisdiction of more than 300,000 people through a central library, 5 neighborhood branches, community-based services, and rapidly expanding virtual services. The library offers a wide variety of programs and services for all ages including book clubs, early literacy programs as well as innovations such as the Destination Kindergarten and GED and Go Programs.
Lexington Public Library is committed to the arts, technology, spaces, and programs. It is excited to launch Patron Point to customize its communications and build its direct-to-customer marketing channels.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.