Dublin, OH - January 14, 2022. Patron Point announced today that Cedar Rapids Public Library, in Cedar Rapids, Iowa, has launched its patron engagement platform to support the marketing priorities of the Library's current Strategic Plan for promoting awareness of services and programs offered by the library.
Cedar Rapids Public Library (CPRL) serves the city of Cedar Rapids, Iowa. It consists of two locations: the Ladd Library, and the Downtown Library. The CRPL works in cooperation with the Marion Public Library and Hiawatha Public Library to form the Metro Library Network, which allows them to share a collection of materials, to partner for programs, and make resources more available to all citizens. CPRL has a mission to connect people to information, experiences, and services that enhance their quality of life so the Cedar Rapids community can learn, enjoy, and thrive.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.