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Press Release: Preservica [July 13, 2021]

Alaine Behler Joins Preservica as VP of Marketing for North America

Preservica is pleased to announce Alaine Behler as VP of Marketing for North America, with responsibilities including go-to-market (GTM) strategies and Demand Generation for the North American region. This role expands the leadership team to increase the focus to the North American Market, building on momentum created by a 400% growth in users over a three-month span following the launch of our freemium/PLG offering.

"I am excited to be part of the Preservica team and look forward to helping to enhance our organization's reputation as a leading provider of digital preservation resources to companies and archives across North America," said Alaine. "It's a great opportunity to bring added focus to Starter and all of the Preservica assets to make a positive impact in information governance."

"Alaine will apply her experience working with both small and large institutions to meet the increasing demand for Preservica in North America. With a focus on public sector demand, she will help scale the adoption of archiving solutions to thousands of institutions that are starting their digital preservation journeys," said Preservica CEO Mike Quinn. "She strengthens our marketing efforts, especially in North America, and we look forward to her contributions."

Prior to coming to Preservica, Alaine held various roles at iText Software, where she was responsible for brand strategy and global marketing in her tenure. She also worked at Axis Communications, another international company with offices in the Boston area. Alaine holds a Bachelor of Arts (BA) degree from UMASS Amherst Commonwealth College and a Master of Arts (MA) from King's College in London. She is passionate about creating happy, productive business teams and working together to develop valuable company solutions.


Summary: Preservica announced Alaine Behler as VP of Marketing for North America, with responsibilities including go-to-market (GTM) strategies and Demand Generation for the North American region. This role expands the leadership team to increase the focus to the North American Market, building on momentum created by a 400% growth in users over a three-month span following the launch of our freemium/PLG offering.
Publication Year:2021
Type of Material:Press Release
LanguageEnglish
Date Issued:July 13, 2021
Publisher:Preservica
Company:
Company: Preservica
Subject: Executive appointments
Permalink: https://librarytechnology.org/pr/26484

LTG Bibliography Record number: 26484. Created: 2021-07-13 05:39:43; Last Modified: 2021-07-13 05:39:44.