Dublin, OH - May 21, 2021 - Patron Point announced today that Aurora Public Library District of Aurora, IL, has launched its patron engagement platform to support the Library's marketing efforts and strategic goals for 2021 and beyond.
The Aurora Public Library (https://www.aurorapubliclibrary.org/) has been serving the public since 1881 when it was established by city ordinance as a tax-supported institution. In 2020, the City of Aurora voted unanimously for a resolution converting the city library to a library district. Now known as the Aurora Public Library District, the library consists of the Santori Library, 2 branch libraries and a Bookmobile, with a collection of over 2.5 million items and serving a population of around 200,000.
About Patron Point
Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's websiteand request a short online demo.