Dublin, OH - April 23, 2021- Patron Point announced today that Champaign Public Library of Illinois has launched its patron engagement platform to support the Library's strategic initiative to market library services to non-users and to improve engagement with current library customers.

Champaign Public Library (http://champaign.org) ranks in the top 5% of public libraries nationwide and earned a 3-star rating from Library Journal. Serving as a vital community center welcoming every member of the community, it operates out of two branches—the Main Library and Douglass Branch.

About Patron Point

Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's websiteand request a short online demo.