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Press Release: Patron Point [April 9, 2021]

Los Angeles Public Library (CA) implements Patron Point

Dublin, OH - April 9, 2021. Patron Point announced today that Los Angeles Public Library has chosen its patron engagement platform to support the Library's strategic plan marketing efforts. The Los Angeles Public Library has selected Patron Point to help enhance the marketing and promotion of its services and programs, allowing it to connect directly with an ever-expanding list of more 500,000 patrons who have signed up to receive digital communications from the library.

A recipient of the nation's highest honor for library service—the National Medal from the Institute of Museum and Library Services, the Los Angeles Public Library serves the largest and most diverse urban population of any library in the nation. Its Central Library, 72 branch libraries, collection of more than 6 million books and state-of-the-art technology accessible at lapl.org provide everyone with free and easy access to information and the opportunity for lifelong learning.

About Patron Point

Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's websiteand request a short online demo.


Summary: Patron Point announced that Los Angeles Public Library has chosen its patron engagement platform to support the Library's strategic plan marketing efforts. The Los Angeles Public Library has selected Patron Point to help enhance the marketing and promotion of its services and programs, allowing it to connect directly with an ever-expanding list of more 500,000 patrons who have signed up to receive digital communications from the library.
Publication Year:2021
Type of Material:Press Release
LanguageEnglish
Date Issued:April 9, 2021
Publisher:Patron Point
Company:
Company: Patron Point
Products: Patron Point
Libraries: Los Angeles Public Library
Subject: System announcements -- selection
Permalink: https://librarytechnology.org/pr/26045

LTG Bibliography Record number: 26045. Created: 2021-04-09 06:53:01; Last Modified: 2021-04-09 06:53:08.