Dublin, OH - March 19, 2021 - Patron Point announced today that Libraries of Middlesex Automation Consortium (LMxAC) of Edison, New Jersey has chosen its patron engagment platform to support the Consortium's strategic marketing efforts.
Libraries of Middlesex Automation Consortium (https://www.lmxac.org/) is a nonprofit membership organization providing a wide range of services to its member libraries. Founded in 1986, LMxAC has 34 member libraries in Middlesex, Monmouth and Union counties. LMxAC provides a shared library system of over 1 million titles; offers affordable, and supports additional value-added services in the areas of digital content, collection development, continuing education for staff and trustees, marketing, consulting, and state and national library advocacy.
About Patron Point
Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's websiteand request a short online demo.