Dublin, OH - March 5, 2021 - Patron Point announced today that Cass District Library of Cass County, Michigan has selected its patron relationship management system to support the Library's strategic marketing efforts.
Cass District Library (https://www.cassdistrictlibrary.org/) is the library system which services Calvin, Howard, Jefferson, LaGrange, Mason, Milton, Newberg, Ontwa, Penn, Pokagon, Porter and Volinia Townships in Cass County, Michigan. The origins of the current library system has its roots in 1871, when the Legislature created the Cassopolis Reading Room and Library Association. The village of Cassopolis later received funds from Andrew Carnegie to establish a public library in Cassopolis. Cass District Library currently serves a population of around 38,000 providing access to a collection of over 130,000 items.
About Patron Point
Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.
It is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.