Dublin, OH - Februray 26, 2021 - Patron Point announced today that East Lansing Public Library of Michigan has selected its patron relationship management system to support the Library's strategic marketing efforts.

East Lansing Public Library (https://www.elpl.org/) serves the residents of East Lansing Michigan. Its mission is to provide a place and resources where people gather to share information and ideas to enrich lives and foster community. With a vision to enrich, connect and transform lives through knowledge and innovation, the Library provides free and equal access to library resources and facilities.

About Patron Point

Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.

It is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.