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Press Release: Patron Point [October 2, 2020]

New Castle-Henry County Public Library (IN) utilizes Patron Point to enhance newsletter and web engagement marketing

Dublin, OH - October 2, 2020 - Patron Point announced today that New Castle-Henry County Public Library of Indiana has selected its patron relationship management system to support the Library's marketing efforts. Of particular interest to the Library was Patron Point's ability to support the Library's goals of targeting patrons by age demographics for improved newsletter segmentation and providing tools to create engagement marketing programs.

"Patron Point's ability to segment patrons based on traditional measures such as age is foundational to library marketing", states Vice President, Community, Gene Shimshock. "Add in the ability to track patron engagement using a variety of measures and you have a powerful marketing platform for libraries."

The system launched in mid-June of this year.

About New Castle-Henry County Public Library

New Castle-Henry County Public Library (www.nchcpl.org) serves the residents of Henry County, Indiana. Its mission is to provide information, education and technology to help its community live, learn and grow. The Library's roots date back to 1829 when the county approved funding for a township library located in the County Courthouse upon its completion in 1830. The Library currently operates out of a single multi-functional and attractive facility housing 223,674 volumes and serving 17,621 registered borrowers.

About Patron Point

Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.


Summary: Patron Point announced today that New Castle-Henry County Public Library of Indiana has selected its patron relationship management system to support the Library's marketing efforts. Of particular interest to the Library was Patron Point's ability to support the Library's goals of targeting patrons by age demographics for improved newsletter segmentation and providing tools to create engagement marketing programs.
Publication Year:2020
Type of Material:Press Release
LanguageEnglish
Date Issued:October 2, 2020
Publisher:Patron Point
Company:
Company: Patron Point
Products: Patron Point
Libraries: New Castle-Henry County Public Library
Subject: System announcements -- installations
Permalink: https://librarytechnology.org/pr/25569

LTG Bibliography Record number: 25569. Created: 2020-10-02 07:25:02; Last Modified: 2020-10-02 07:25:10.