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Press Release: Patron Point [September 18, 2020]

Indianapolis Public Library (IN) to drive multi-pronged marketing program with Patron Point

Dublin, OH - September 18, 2020 - Patron Point announced today that The Indianapolis Public Library has selected its patron relationship management system to support the Library's strategic marketing efforts. Of particular interest for the Library was Patron Point's ability to help support a marketing program with several distinct goals including:

  • Broadening its community reach beyond social media and paper collateral;
  • Driving traffic to the Library's rich website and blog content; and
  • Enhancing the effectiveness of notices and operational emails.

"Whether it be promoting content on the web or producing more productive notices, The Indianapolis Public Library is committed to getting the most out of its communications efforts", states Patron Point's Vice President Community, Gene Shimshock. "Patron Point's ability to conduct specialized email programs makes it a great fit for achieving the specific goals they have planned."

A September system launch is planned.

About The Indianapolis Public Library

The Indianapolis Public Library (www.indypl.org) is the center of knowledge, community life, and innovation for residents of Indianapolis, Lawrence, Beech Grove, and Marion County, Indiana. Operating in 23 locations along with a Bookmobile and circulating over 14 million items annually, the Library provides materials, programs and services in support of lifelong learning for residents of all ages and backgrounds.

About Patron Point

Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.


Summary: Patron Point announced today that The Indianapolis Public Library has selected its patron relationship management system to support the Library's strategic marketing efforts.
Publication Year:2020
Type of Material:Press Release
LanguageEnglish
Date Issued:September 18, 2020
Publisher:Patron Point
Company:
Company: Patron Point
Products: Patron Point
Libraries: Indianapolis Public Library
Permalink: https://librarytechnology.org/pr/25537

LTG Bibliography Record number: 25537. Created: 2020-09-18 08:02:47; Last Modified: 2020-09-18 08:03:07.