Dublin, OH - July 10, 2020 - Patron Point announced today that Sequoyah Regional Library System (SRLS) of Canton, GA, has selected its patron relationship management system to help drive its patron engagement and web marketing efforts. Of particular interest for SRLS was Patron Point's ability to support efforts to reach non-cardholders and re-engage "inactive" patrons.
Patron Point Vice President, Growth, Ian Downie, states, "A strategic goal for SRLS is to conduct marketing programs that promote consistent messaging and branding." Downie continues, "Our hope is that SRLS will come to rely on Patron Point to support this goal as well as provide the metrics necessary to monitor and manage program performance."
About Sequoyah Regional Library
The Sequoyah Regional Library System (www.sequoyahregionallibrary.org), created in 1958, serves the citizens of Cherokee, Glimer, and Pickens counties. The communities served by the system capitalize on economies of scale, resulting in greater effectiveness, improved quality, and access to more services and materials. The System comprises seven branches, an eLibrary site, and one law library. With a vision of being the community's dynamic destination for discovery, the System strives to provide open access, service excellence, community engagement, and opportunities for continuous learning.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.