Dublin, OH - May 27, 2020 - Patron Point today announced it has connected the events feed from Demco SignUp into its marketing automation platform.
Ian Downie, Vice President, Growth at Patron Point stated "A number of our partner libraries use the Demco SignUp system to manage their events. We are now able to offer our mutual customers an automated way to promote their events on any outbound emails they choose via the Patron Point platform, with the listings continually being kept up to date and relevant."
Libraries can now automatically pull events they have listed in their Demco SignUp system and seamlessly include them in Patron Point campaigns. The events can be promoted in one-off emails, as part of newsletters, or within the day-to-day notices such as hold pick up notices, courtesy notices and overdue notices sent by Patron Point. The integration has been piloted with Hauppauge Public Library, NY.
Matt Bollerman, Chief Executive Officer at Hauppauge Public Library commented, "We run an extensive range of events, classes and seminars and we are excited about the opportunity to automate the promotion of these in our communications with customers. Patron Point has proven to be a very innovative and supportive partner as we continue to develop new ways of engaging with our community."
About Hauppauge Public Library (HPL)
The Hauppauge Public Library is a special district public library that was established in 2000 and received its permanent charter in May, 2007. The Library strives to serve the educational, informational and entertainment needs of the residents of the Islip Town portion of the Hauppauge School District. The Library meets these needs by providing popular materials and high interest services, in a variety of formats, on a wide array of topics of both general and specific interest to community residents. For more information about HPL visit www.hauppaugelibrary.org
About Demco Software
Demco Software helps libraries increase awareness, boost engagement, and demonstrate outcomes. As a division of Demco Inc., we offer integrated software solutions that help your library move forward and even better serve your community. And with Demco's more than 115 years' experience in partnering with
libraries, we understand what you need and how to help you achieve your goals. SignUp allows libraries to easily promote events for patrons to discover, register for, and attend — without adding to your librarians'
workloads. For more information about Demco Software visit www.demcosoftware.com
About Patron Point
Patron Point is the first of its kind patron relationship management system that delivers an enhanced level of library marketing capability. With Patron Point, libraries can produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Make its marketing more engaging and targeted;
- Drive collection use and program attendance;
- Deliver a more personalized digital patron experience; and
- Measure patron engagement across the full range of patron activities.