Dublin, OH - January 17, 2020. Patron Point announced today that the Whatcom County Library System of Bellingham, WA has selected the Company's patron relationship management system to help drive its marketing efforts. One of the primary interests of the Library was Patron Point's ability to offer audience-specific newsletter design and content.
"Whatcom County is an acknowledged leader in the library marketing community having been one of the winners of the John Cotton Dana Public Relations Award," states Ian Downie, Patron Point's Vice President, Growth. Downie continued, "We're looking forward to a productive and positive collaboration as we move forward."
Patron Point is currently in an early-stage rollout within the Library.
About the Whatcom County Library System
The Whatcom County Library System (WCLS), located in the northwest corner of Washington state, has been sharing stories and connecting residents with information, ideas and community for 75 years. WCLS circulates more than 2 million items annually through 10 branches, a bookmobile and a Library Express. WCLS's curated collection includes print and digital books, music and movies, and online services. In 2020, WCLS joined other public libraries nationwide in expanding library access by eliminating overdue fines. The library system also creates community by providing free meeting spaces and offering inspiring events for every age.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.