Oakdale, MN and Dublin, OH – August 21, 2019 - Patron Point and bibliotheca announced today that the companies have entered into a new partnership with a goal of providing libraries with effective marketing tactics they can employ to easily promote the many benefits of cloudLibrary and drive new user adoption.
Patron Point's Ian Downie summarizes the partnership as "A key feature of Patron Point is the ability to conduct highly targeted promotions of library services and offerings. By working closely together, our companies can provide all of the elements any library needs to create highly targeted marketing campaigns. This includes not only product messaging and imagery, but also the timely data required to drive and monitor the effectiveness of a marketing campaign."
The partnership allows data usage to be shared between cloudLibrary and the Patron Point marketing platform to allow the library to identify frequent, occasional and non-users, then segment those user groups for targeted messaging and promotion. The partnership will also provide mutual customers with a pre-designed marketing kit of templates, images and messaging that will greatly simplify the process of designing and producing the campaigns.
Downie continues, "For example, within a single campaign, a library will be able to identify all non-users of cloudLibrary and target specific messaging to that group. At the same time, the library can segment all of the occasional users and offer an entirely different message or promotion. In either case, the unified view of patron activity and the pre-loaded marketing kit will greatly simplify the entire process---no matter what strategy the library employs."
"We know that our success ultimately rests on the library's ability to promote cloudLibrary to their users", states bibliotheca's Senior Vice President of Digital Products, Tom Mercer. "Patron Point offers libraries a powerful platform to launch a variety of marketing campaigns. Our partnership will provide a set of tools that help promote a great library digital experience and drive cloudLibrary user adoption at no extra cost to our mutual customers."
Initial implementations are planned for Q3 2019. Downie concludes, "By joining together and offering a single, bundled program, our hope is that we can help libraries maximize the access and use of innovative library services like cloudLibrary."
bibliotheca is dedicated to the development of solutions that help libraries connect with users in unique ways and provide engaging experiences, allowing them to continually evolve their library services for the changing needs of their communities. Our products are designed to provide a welcoming, intuitive, and seamless environment for those that use the library – wherever they choose to use it – be that at home, on the move, or within the library itself.
With over 30,000 libraries as part of our family, we have installed and continue to support more than 10,000 self-service units, 6,000 security systems, 900 Automated Materials Handling (sorter) systems and help more than 750 libraries around the world extend their open hours with open+. In addition, cloudLibrary provides access to over 1.5 million eBook and eAudiobook titles in over 100 languages for 8,000 libraries worldwide.
For more information on bibliotheca, visit www.bibliotheca.com.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Make its marketing more engaging and targeted;
- Drive collection use and program attendance;
- Deliver a more personalized digital patron experience; and
- Measure patron engagement across the full range of patron activities.
For more information on Patron Point, see our website.