Dublin, OH - August 9, 2019 - Patron Point announced today the selection of its patron relationship management system by the Santa Clara County Library District, CA, to help foster its online community engagement.
"Providing improved community engagement with our library users is a priority," states Diane Roche, Director of Communications and Marketing for the Santa Clara County Library District. "Delivering welcome messages and enhanced hold and due date reminders are all opportunities for our library to build engagement and promote services."
Patron Point's Gene Shimshock, Vice President, Community, agreed, "Having the ability to enhance routine communications with cross-promotional messages leverages the moment when the patron's interest is high. It's a perfect opportunity to promote new services and offerings."
Roche continued, "With our libraries offering so many different services to meet the needs of our diverse community, we welcome the opportunity to use the Patron Point platform to allow patrons to receive targeted information based on their expressed interest."
About the Santa Clara County Library District
The Santa Clara County Library District (SCCLD) (www.sccl.org) promotes knowledge, ideas, and cultural enrichment. Its collection includes more than 2 million books, videos, CDs, DVDs, Audiobooks, eBooks and extensive online resources accessible from home or work. In 2014, SCCLD celebrated one hundred years of service to local residents. For the last eleven years, SCCLD has been consistently recognized as one of America's Star Libraries by Library Journal. In 2018, SCCLD was ranked among the top ten large libraries in the United States in the Library Journal Index of Public Library Service. In 2014 and 2015, SCCLD won Innovator Awards from the Urban Libraries Council.
SCCLD includes two bookmobiles, an online library, seven community libraries and one branch library serving Campbell, Cupertino, Gilroy, Los Altos, Los Altos Hills, Milpitas, Monte Sereno, Morgan Hill, Saratoga and the unincorporated areas of Santa Clara County. In 2018, SCCLD had nearly 370,000 library account holders and welcomed 3.3 million visitors who borrowed 9.85 million items.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Make its marketing more engaging and targeted;
- Drive collection use and program attendance;
- Deliver a more personalized digital patron experience; and
- Measure patron engagement across the full range of patron activities.