Dublin, OH - June 17, 2019 - Patron Point announced today the selection of its patron relationship management system by the Mason Public Library to help drive its patron engagement and web marketing efforts.
Patron Point Vice President, Growth, Ian Downie states that, "Throughout our discussions, the staff at the Mason Public Library expressed the goal of improving their email communications with the community. With our full-featured application, newly released knowledge base and growing user community, we are confident in being able to meet and exceed their expectations.
About the Mason Public Library
The Mason Public Library (www.masonpl.org/) located in Warren County, Ohio serves approximately 70,000 residents of Mason and Deerfield Township with a wide variety of programming, downloadable materials, and e-tutorials. The Library maintains a physical collection of over 550,000 items with a total circulation over 900,000 physical/digital items a year.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Make its marketing more engaging and targeted;
- Drive collection use and program attendance;
- Deliver a more personalized digital patron experience; and
- Measure patron engagement across the full range of patron activities.