Dublin, OH - March 22, 2019 - The Company announced today that it has entered into an agreement for services with the Mesa Public Library of Mesa, Arizona. Under the agreement, the Library will utilize the company's patron relationship management system to drive its web marketing efforts.
Patron Point Vice President, Growth, Ian Downie states, "We're excited to support the Library in moving beyond simple email communications and provide a more complete, engaging and data-driven web experience for its patrons."
About the Mesa Public Library
The Mesa Public Library (https://www.mesalibrary.org/) serves the over 460,000 residents of Mesa, Arizona. It operates a central library and three branches, maintains a collection of 4.8 million volumes, and circulates 3.4 million items per year.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Make its marketing more engaging and targeted;
- Drive collection use and program attendance;
- Deliver a more personalized digital patron experience; and
- Measure patron engagement across the full range of patron activities.
For more information on Patron Point, see our website.