Dublin, OH - January 3, 2019 - The Syosset Library (NY) has taken a big step in offering its patrons a more personalized experience on the web. With the adoption of the Patron Point patron relationship management platform, the Library will begin to offer targeted email communications that not only provide individualized content, but also highlight products and services of specific interest to patrons.
"We offer so many different types of programs and serve such a wide variety of audiences," states Christine Belling, Director of the Syosset Public Library. "Patron Point, will help us spread the word more effectively and ensure that patrons know about activities that may be of particular interest to them."
Patron Point's Ted Fons agrees, "Many libraries feel the need to talk about all of their services all of the time, but good marketing practices say that focusing your message has much greater impact. With Patron Point, the Library can focus communications based on previous use, patron type, preferences, and more."
Best yet, Patron Point boasts quick installation and set up with average launch times of less than three weeks. "Once we made the decision to move forward, we were very pleased how quickly the Patron Point team jumped into action, continues Belling. "The staff can't wait to get started."
About the Syosset Public Library
The Syosset Public Library (www.syossetlibrary.org) provides patrons with the broadest possible range of information resources and opportunities for cultural enrichment in a warm and welcoming environment. A variety of programs that are entertaining, educational, and enriching for people of all ages are available. The library maintains extensive print and digital collections, electronic resources, and an expert service-oriented staff. Music, movies, 3D printing, gaming, virtual reality systems and more are available to meet the needs and tastes of today's diverse community.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Make its marketing more engaging and targeted;
- Drive collection use and program attendance;
- Deliver a more personalized digital patron experience; and
- Measure patron engagement across the full range of patron activities.
For more information on Patron Point, see our website.
Patron Point, Proven Programs, Patron Engagement Index, Library Marketing Technology Innovation Awards and LIMMYs are all trademarks of Patron Point, Inc.