Dublin, OH - April 17, 2018 - Patron Point is announcing today that the Waterloo Public Library of Waterloo, Ontario, Canada has selected its patron relationship management system.
"Whether it's through an in-person experience at one of our branches, or through the web, a key goal of our library is to connect with our customers," states WPL Chief Executive Officer, Laurie Clarke. "Patron Point will give us the ability to listen and serve our customers in the best ways possible."
"During the selection process, we all agreed that Patron Point would be a valuable service to help WPL meet their marketing goals," states Gene Shimshock, Partner at Patron Point. "We're excited to have Waterloo Public Library join the growing family of Patron Point libraries."
Patron Point is a totally new patron relationship management system that delivers an enhanced level of library marketing capability. With Patron Point, libraries can produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Evolve and better target library's offerings;
- Drive a more personalized digital patron experience;
- Make its marketing more engaging and cost-effective;
- Attract new patrons; and
- Grow collection use, program attendance, and volunteer participation.
For more information on Patron Point, see our newly-launched website or download the Patron Point Brochure (low res).
About the Waterloo Public Library
The Waterloo Public Library (www.wpl.ca) serves the multiple literacy needs of the greater Waterloo, Ontario community. It operates a main library and two branch locations, serves over 60,000 customers, and circulates over 1.5 million items annually. As an integral part of the community, the Waterloo Public Library is committed to being a transformational force in the development of Waterloo and its citizens.