LibraryThing, creator of the social site LibraryThing.com and a leading provider of software for libraries, has acquired the mobile app Litsy.
Litsy, "where books make friends," is a mobile platform known for being "Instagram for booklovers." Litsy was launched in early 2016 by Jeff LeBlanc and Todd Lawton. The two had previously founded the book-themed clothing company Out of Print Clothing, acquired by Penguin Random House in June 2017.
"LibraryThing and Litsy are very different platforms," said Tim Spalding, Founder of LibraryThing. "But they share a love of reading, and a respect for the passionate, unusual communities that animate them."
"LibraryThing is the perfect home for Litsy," said LeBlanc and Lawton. "Their technology and expertise delighting readers will help take Litsy to the next level."
Litsy's unique approach to social media has inspired its users to create discussion threads, community read-alongs, and book-sharing groups. Users accumulate "Litfluence," an indication of others' engagement with their posts, and celebrate milestones with hashtags and giveaways. Having a book profile linked to each post makes it simple for users to discover and to "stack" books they would like to read or have read in the past, which is all added to their profile.
LibraryThing's initial plans are modest. "Our first duty is to keep what's great about both Litsy and LibraryThing, and build from there. We aren't going to do anything drastic, like combine them into one service," Spalding said. "Most of all, we want to listen to Litsy members, and take it from there."
As part of the acquisition, LibraryThing is inaugurating a two-way conversation with the Litsy community ("Littens"). A Facebook group has been set up for this, "Onward Litsy!" All Litsy members, and curious LibraryThing members, are invited to participate.
Spalding indicates that LibraryThing staff is currently focused on moving the service to take advantage of LibraryThing's more extensive technical infrastructure. They plan to upgrade Litsy's book data using information from LibraryThing itself, and from its library- and data-partner, Bowker/ProQuest. LibraryThing will be encouraging libraries to get involved with Litsy too.
Publishers will see one planned change, as LibraryThing intends to offer Litsy members access to LibraryThing's Early Reviewer program. Early Reviewers helps publishers connect with readers and create buzz for new titles by providing pre-release books in exchange for an honest review.
More details on the LibraryThing blog: http://blog.librarything.com/main/2018/03/librarything-acquires-litsy/
Q&A on the LibraryThing blog: http://blog.librarything.com/main/2018/03/litsyquesti/
"Onward Litsy" Facebook Group: https://www.facebook.com/groups/OnwardLitsy/
LibraryThing is a leader in social networking for readers and in software for libraries. LibraryThing.com counts over 2.2 million members who have cataloged 123 million books. LibraryThing's library software, including Syndetics Unbound, co-developed with ProQuest, is used by thousands of libraries around the world. Learn more at LibraryThing.com and proquest.syndetics.com.