EMERYVILLE, Calif. – Innovative Interfaces today announced the appointment of Amy Hayes as Senior Vice President of Marketing.
Hayes is responsible for leading the company's corporate and product marketing, brand strategy, and global communications.
"Innovative continues to invest in the people, technology, and processes that enable library success in the ‘Age of the Patron'," said Innovative CEO Jim Tallman. "Amy is a great addition to our leadership team and her unique talents in consumer and digital technology will bring an important new perspective to our library partners on how to utilize our technologies and offerings to better serve their patrons. She brings creative marketing ideas and resources that will promote the library's value proposition within the communities they serve."
Hayes' background includes more than 20 years of marketing and communications strategy for companies ranging from start-ups to Fortune 50. Her leadership roles include notable contributions at Bazaarvoice, a leading provider of user-generated content marketing solutions, where she served as vice president of brand and communications as well as product & solution marketing.
Previously, Hayes completed an 11-year tenure at Dell Technologies. She developed global thought leadership programs designed to increase brand equity and sales for various business units, including K-12 and Higher Education, Small and Medium Business and emerging markets in Europe, Middle East and Africa.
"Libraries are transforming the way they manage and deliver experiences to their patrons," said Hayes. "Innovative is changing the way libraries reach and engage patrons in the moments that matter. This is an exciting opportunity to apply my digital consumer expertise to help libraries address new patron demands in their information-seeking journey."
Hayes earned her bachelor's degree in journalism with an emphasis in advertising from the University of Missouri-Columbia. She currently serves as a mentor with the Capital Factory, an Austin-based accelerator and community for entrepreneurs.
Innovative provides leading technology solutions and services that empower libraries and enrich their users worldwide. Innovative offers one of the most comprehensive portfolios of library automation products on the market today, serving academic, public, national, corporate, and special libraries, and consortia. Headquartered in Emeryville, California, Innovative has a global presence—serving thousands of libraries in 66 countries and offices worldwide.