Redwood City, CA September 15, 2017 - New insights gained through the use of Unearth will fuel internal collaborative strategic discussions to direct the editorial development of crucial peacebuilding reports.
The United States Institute of Peace (USIP) was established by an act of Congress in 1984. USIP's publications program has developed to reflect the Institute's goals in providing training, analysis, and other resources to people, organizations, and governments working to resolve conflicts and build peace. USIP is active in over 51 countries, and covers a wide variety of topics pertinent to peacebuilding. The publications program (which produces articles, publications, books, tools and multimedia features) is critical in fulfilling the Institute's mission to disseminate information crucial to peacebuilding.
With a continuing focus on producing a wide variety of accurate reports based on their activities in the field, USIP wanted to gain a more in-depth understanding about the interests of its various reader segments (appealing to policymakers, practitioners, academics, and the interested public alike). To ensure that its research and reports align with the priorities and needs of readers, USIP has updated its suite of analytic tools. In addition to gaining an increased understanding of user behavior through the use of a variety of standard and nonstandard analytics, USIP has chosen to use Yewno Unearth to explore and understand the content of its publications on a deeper level.
Using a blend of artificial intelligence and machine learning, Yewno Unearth provides sophisticated content mapping with a variety of filtering and reporting options for efficient use. It enables publishers to easily create a hierarchy of the own content at the chapter, article, or title level; and has been designed to address a variety of categorization and content information challenges.
Using Unearth, USIP has been able to gain a better understanding of the topical structure of its individual reports, as well as the wider collection of publications. USIP is now able to explore reports relating to a specific topic or concept, and track how the quantity of reports in these topical areas has varied over time. Exploring key geographic regions as ‘topics' has been crucial in gaining a more indepth understanding about the comparative coverage of these regions. In combination with other analytic tools, (examining page visits, user behavior, in-page analytics, etc.) and qualitative insights gleaned from structured interviews, the Institute is now able to examine the topical hierarchy of the most highly used content, identifying key trends and directing future publications.
This information gleaned from Unearth will further propel the strategic editorial direction of USIP's content development. As USIP Director of Publications, Jake Harris explains:
"The information we can now see using Yewno Unearth provides USIP with a starting point for strategic discussions between the publications department and Institute's research teams. Together with our fresh understanding of reader interests, Unearth reveals where there might be unmet research needs. Explorations using Unearth are also giving us ideas about how we might segment our content for more targeted outreach in the peacebuilding field. One distinctive thing about our reports is their longevity, and Unearth has revealed the relationships between archival content and our newer reports, which is key for presenting a full picture of a particular topic to our readers."
Founded in 2014, Yewno is helping people uncover the undiscovered through its inference engine, which introduces an entirely new approach to knowledge discovery. Mimicking the human brain, the Yewno inference engine incorporates machine learning, cognitive science, neural networking, and computational linguistics into a highly visual solution to enhance human understanding by correlating concepts across vast volumes of text. In the Education vertical, Yewno's Discover platform is a research product available to support scholars, teachers and students and is used at leading schools and libraries around the world, including Harvard, MIT and Stanford. Headquartered in Redwood City, CA, and with offices in London, Yewno is backed by prominent investors including Pacific Capital and currently has numerous partnerships worldwide across top universities, publishers and content aggregators. For more information on Yewno or the upcoming launch of the Yewno Unearth product which supports needs of publishers and content curators, please visit www.yewno.com/about.
About the United States Institute of Peace
The United States Institute of Peace is an independent national institute, founded by Congress and dedicated to the proposition that a world without violent conflict is possible, practical, and essential for U.S. and global security. USIP pursues this vision on the ground in conflict zones, working with local partners to prevent conflicts from turning to bloodshed and to end it when they do. The Institute provides training, analysis, and other resources to people, organizations, and governments working to build peace, please visit www.usip.org.