SOLON, OH (January 9, 2014) – For the first time since its launch, the Playaway all-in-one audiobook has been redesigned, giving listeners the simple, pre-loaded experience they already love with new features that will allow them to go more places – even into the dark.
The updated product is the result of extensive customer feedback and user testing, and includes many notable enhancements, such as a backlit LCD screen that is three times larger than the current version. This change serves as the inspiration for the "LIGHT" launch campaign and will help listeners more easily access content day and night, regardless of surrounding light levels. The updated screen also provides key listener information including a book progress bar, chapter status and a battery life indicator – improving the overall user experience.
Keeping with the theme of enhanced product mobility, the buttons are now easily recognizable by touch and the main buttons are reserved for singular functionality. These updates go a long way towards making Playaway easier to navigate without visual interaction, a quality extremely important for people on-the-go.
The updated device closely mirrors the well-known wedge shape of Playaway, and maintains all of the signature features listeners love, such as High Definition audio, a universal auxiliary jack, five narration speeds, and automatic bookmarking.
"This is an important time in the evolution of the Playaway brand and a great opportunity to improve the user experience for both librarians and patrons," comments Nancy Stickney, VP, Playaway Products Group. "Playaway LIGHT takes what already is the best way to listen to an audiobook, unplugged and uninterrupted, and makes it even better."
To celebrate the launch, Findaway World is giving away a grand prize trip for two to the ALA Annual Conference in Las Vegas and $50,000 in Playaway collections. For your chance to win or to learn more about the product visit www.playaway.com.
About Findaway World
Findaway World is a provider of audiobook technology solutions with one of the world's largest collections of digital audiobook content delivered either on as a pre-loaded device or a digital download.
Founded and based in Solon, Ohio, Findaway World is proud to be continually recognized both locally and nationally with awards for innovation, sales growth and workplace culture. To learn more about Findaway World's products and the Findawayers who make it all happen, visit www.findawayworld.com.
Playaway audiobooks are the simplest way to listen to digital audio content on-the-go. Ideal for circulation, each Playaway comes pre-loaded and ready to use with High Definition audio content. More than 4 million Playaways are currently circulated in over 30 thousand schools, libraries, and military installations across the country and abroad. Learn more at www.playaway.com.